Four Tips For Building A Better Business Card
Despite the focus on technology in business communication, the business card is still a staple of most professional interactions. After all, it's a tangible item that helps to reinforce your contact information and your professional affiliation. When done right, your business card can serve as a valuable identification tool that will help you grow your business. Here are some tips to help you create your first business card for your new business.
Choosing Card Stock
The foundation of your business card is the type of card stock it's on. Choose something that's thick enough to stand up to being passed around so that you can be sure it will last a long time. Think about what kind of impression it would make on you if someone handed you a card made of the material you're considering. If it's too thin, it may seem cheap and clients may not take you seriously.
Focusing on Your Name
The primary goal of your business card is helping others recognize who you are and encouraging them to remember your name and your brand. To help you achieve this goal, it's important that you not underestimate the role that your card's text plays. Make sure that the focal point of your card design is your name and your company's brand identity. Whether it's the business name in clear, large font or a recognizable logo, you want the focus to be on who you are and what company you're with.
Picking Your Contact Options
Business cards are all about communication, so don't lose sight of that in your efforts to create the perfect design. Consider which communication methods are most effective for your company. Focus on the vital things like your phone number, email address and your social media identities. These are the primary contact methods that most consumers and clients will use. Don't waste space on your fax number, though – with email simplifying data transmission, it's not a vital contact tool.
Making it Easy to Scan
The days of the large card file bins are gone. Digital organizers have made it easier to keep business cards on file. If you want to stay relevant with this change, make sure your business card is easy to scan. Choose a standard font and keep your card's background clean and light in color. This makes it easier for the scanning software to identify each component.
As you can see, there are many things to consider when you're creating a business card. With these tips, you can build a card that will help you claim your place in your industry. Companies like Print Source can help you determine what type of card you need.
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