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Color Considerations for Your New Business's "Coming Soon" Banner

When you're gearing up to launch your new business, one of the first things on your to-do list is creating a "coming soon" banner to generate excitement and anticipation. Choosing the right colors for your banner is crucial, as color psychology plays a significant role in influencing consumer behavior and perception. In this blog post, we'll discuss essential color considerations for your new business's "coming soon" banner.

Brand Identity

Before selecting colors for your banner, it's essential to consider your brand identity. Your banner should reflect your brand's values and aesthetics. If you already have established brand colors, incorporating them into your "coming soon" banner can help create a cohesive brand image and make your business easily recognizable to your target audience.

Attention-Grabbing Colors

When designing a "coming soon" banner, you want to capture the attention of passersby. Vibrant and bold colors like red, orange, and yellow are known for their ability to grab attention and evoke feelings of excitement. Consider using these attention-grabbing colors strategically in your banner design to draw people's eyes toward your upcoming business.


Using contrasting colors in your "coming soon" banner can make important information stand out and be easily readable. High-contrast color combinations like black and white or blue and yellow can help ensure that your message is clear and impactful. Avoid using similar shades that may blend together and make text or graphics difficult to distinguish.

Emotional Appeal

Colors have the power to evoke emotions in viewers and influence their perceptions of your brand. Yellow is known to be attention-grabbing, while blue can signify authority. Think about the emotions you want to convey with your "coming soon" banner, and choose colors that align with those feelings to create a strong emotional connection with your audience.


Your "coming soon" banner should encourage viewers to take action, whether it's signing up for updates, following you on social media, or visiting your website once you launch. Use color psychology to guide users toward taking action by choosing colors that are traditionally associated with action and urgency, such as red or orange.

Selecting the right colors for your new business's "coming soon" banner can significantly impact its effectiveness in building excitement and anticipation among potential customers. By considering your brand identity, attention-grabbing colors, contrast, emotional appeals, and call-to-action elements, you can create a visually appealing and engaging banner that sets the stage for a successful business launch.

Contact a company like Loud Productions to learn more.