Four Things To Consider When Having An Insert Created To Promote An Upcoming Sale
If you have an upcoming sale that you want to promote, consider having an insert created to have put in the local paper. Inserts are a great way to reach a large number of people in your community without having to spend a fortune for advertising. The following guide walks you through a few things to decide before you have a newspaper insert created.
Consider the Look of the Insert
The first thing you need to do is consider the look of the insert that you want to have created. You want it to grab people's attention so that they will actually look at it and see what it says. Adding bold pictures to the insert can be a great way to get people to notice it. Choose pictures of items that will be on sale during the event that you are promoting.
Consider What You Want the Insert to Say
You will only be able to fit so many words onto the insert. It is essential that you put your business name, address, and the dates of the sale on the insert. After those key elements are added, you can then add any verbiage that promotes the volume of items you have going on sale, the percentages of savings someone can get, or anything else you want to include about the sale.
Consider if You Want the Insert to Have Color
When you have an insert created, you can choose if you want it to be in color or in black and white. If you want it to grab people's attention, choosing to have the insert printed in color may be your best option. It allows the insert to stand out from the black and white pages of the newspaper.
Consider How Many Inserts You Want Created
Finally, you need to consider how many inserts you want to have created. You may only want to start with a few hundred inserts at first so that you can determine if the inserts will serve as an effective form of advertising for your business.
Once you have decided all of these factors, you will be ready to have the inserts created and put into the papers. When someone comes into the store, be sure to ask them how they heard about the sale so that you can see how effective the inserts were for promoting your sale. If a lot of people found out about the sale through the inserts, they may be a tool you want to use again and again to promote upcoming sales. Contact a business, such as the Flottman Company, for more information.